Why MICRO-INFLUENCER Marketing is still ‘The Game’ in 2020 | Brennan Hom

With more than 800 million people scrolling through their feed each month, prices have been hitting serious highs. According to Forbes, an account with over a million followers can earn upwards of $50k for a single sponsored post (depending on its engagement).

Marketers have noticed that once an account is over a certain size, however, fewer people bother to engage questioning the value of a multimillion army of fans. The ratio of likes and comments to followers peaks when an account has around 1,000 followers. …

The 30 Best Resources to Learn Marketing | Brennan Hom

Here’s a comprehensive (but not overwhelming) list of the best places to learn digital marketing online. Enjoy!

1. The Beginner’s Guide to Social Media

By: Moz, Cost: Free

The Beginner’s Guide to Social Media is a beautifully laid out and interactive guide that makes it easy to learn what you want when you want.

2. Social Media Calendar

By: Twenty20, Cost: Free

According to Micah Cohen, Twenty20 Product Manager, Twenty20 interviewed hundreds of social media managers to come up with the best social media content calendar, which gives you seven days notice on all major events/holidays accompanied with popular hashtags.

3. Content Marketing Stack

Curated By: Nicolas Nemni, Cost: Free

The Content Marketing Stack is…

How the shade you choose can make a break your brand

By Brennan Hom

The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.

By Brennan Hom

This is how most early-stage startups pursue marketing: start an account on Twitter/Facebook/Snapchat, write some articles, cold-blast a bunch of journalists with a press release, and hope for the best.

There’s nothing wrong with doing the above — they are decent, if not necessary, starting points. But, your startup marketing efforts can be much more effective with useful analytics, conversion optimization, and workflow organization. Below are seven must-have marketing tools to help you get the most out of your startup marketing strategy.

By Brennan Hom

The world nowadays is a much more unconventional place than it was just a decade ago. In the past, many people would chuckle at the idea that most of the world’s population depends on the internet so much. To them, the world of today would resemble a dystopian vision. This society reached many science fiction perplexities, imitating content written by many famous science novel writers, such as George Orwell, Arthur C. Clarke, Jules Verne, and Isaac Asimov.

Nevertheless, this is the society we do live in now. There is no avoiding that unless a person is amenable to leave everything…

By Brennan Hom Zheng

By Brennan Hom

The Telos Task platform was crafted by the Mydappr.io team as a marketplace for micro and macro tasks listings by Task Givers, and work completion by Task Takers or Freelancers. It is a first-of-its-kind freelance/gig marketplace built on top the Telos blockchain, which protocols on the EOSIO software; the same software by Block One use by the EOS blockchain.

The Task Tokens will be used by clients to list tasks on the platform and will also be paid to workers who complete tasks. We have dedicated a great deal of time and energy to designing and…

Why marketing is the backbone of your personal brand

Desk | Brennan Hom

In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of brush salesman or double glazing salesman, out on the road to hawk this book. He got all the fun writing it. I’m the poor bastard who has to go sell it.”

Every artist can relate. Very few…

Customer / Brennan Hom

Marketing is really about how customer values translate into aspirations, insecurities, fears and motivations.

Twenty years ago, in 1997, Steve Jobs told us,

“Marketing is about values”

He was right, of course. He was right about a lot of things, and marketing in particular was where he ruled. He was right in that the way to talk about a brand is “not to talk about speeds and fees” or “bits and mega-hertz” or “why we are better than windows.” He was right that marketing is about benefits, not features. And he was right when he said,

“Our customers want to…

And don’t take it lightly…

Guy Screaming | Brennan Hom

Ihave been thinking about the recent viral audio clip of megastar Tom Cruise cursing at crew members who broke COVID-19 safety protocols on the London set of the next Mission: Impossible sequel.

He is clearly a dude with a temper and I relate to that. It’s also clear he’s quite practiced at balling people out — you can bet he’s incinerated a hotel manager over the phone because the pillows in his suite weren’t properly fluffed.

I’m not suggesting I’m anything like Tom Cruise, by the way. I just identify with dudes blowing their fuses…

When blogging takes ages and ads no longer work

Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the most difficult step. Once you are finally over it, you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis.

Talking about consistency, in his 6000th blog post last week, the legend Seth Godin reminded us once again that you can’t build authority overnight:

“Abbey Ryan has painted a new painting every day for 8 years. Isaac Asimov published 400 books, by typing every day. This is post #6000…

Brennan Hom Zheng

From Hong Kong to New Jersey. Covering all things marketing, life and software products. I love reading and I’m an avid coffee drinker.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store