3 Marketing Tools to Add to Your Stack
This is how most early-stage startups pursue marketing: start an account on Twitter/Facebook/Snapchat, write some articles, cold-blast a bunch of journalists with a press release, and hope for the best.
There’s nothing wrong with doing the above — they are decent, if not necessary, starting points. But, your startup marketing efforts can be much more effective with useful analytics, conversion optimization, and workflow organization. Below are seven must-have marketing tools to help you get the most out of your startup marketing strategy.
1. Hotjar
Learn how your visitors are really using your site
This tool is kind of exactly what every marketer is looking for. Hotjar is essentially a conversion rate optimization solution, helping businesses truly understand how web and mobile visitors are using a site. You can look at heatmaps (to see where visitors are clicking and scrolling), funnels (to understand the points at which people are leaving your site), forms (to gain insight on and optimize completion rates), and a lot more. Seriously, this is an invaluable tool for tracking and optimizing how your marketing efforts convert. There’s a free version, but you can also upgrade to “pro” or “business” if you want something more robust.
2. Notify
Get notified in Slack when your startup is mentioned online
There are so many things you can do with this Slack integration, and setting it up is super easy. You can create alerts for anything you want to be notified about, like when your startup or competitors are mentioned anywhere online, when a specific person is mentioned, or when something gets published about an event or topic you want to track. You can also select sources you want to read notifications from (e.g. Twitter, Facebook, Reddit, Blogs, Product Hunt, Medium, News Sites, etc.). If you want to keep your finger on the pulse of anything important to you, Notify is a no-brainer Slack integration (But yes, you do have to be a Slack user).
3. Hey Press
A free database to help you find the right journalists for your startup
Hey Press is a pretty simple tool to help startups connect with the right journalists. All you’ve got to do is type in a keyword, and voila! You’ll get a list of journalists who cover that particular topic — including their email addresses. Woot woot! The tool itself is free, but if you want more lists or contacts, you have to start paying. This is definitely a database geared toward tech startups, but has the potential for broader use down the road. Still, it’s definitely a useful tool if you’re hacking your startup PR early on!
Thanks for reading | By Brennan Hom
